Post by account_disabled on Dec 27, 2023 10:35:14 GMT
"Every time you play ONCE, you help thousands of people with disabilities become new champions," says the latest spot signed by Ogilvy for ONCE , in which it recovers the spirit of Campeones, the successful film from which it already They made a spin off in February 2020. On this occasion, the advertisement stars women, the Champions, and is once again directed by Javier Fesser. The piece begins with a woman with a disability who is preparing to go to her indoor soccer training session with her teammates, whom she finds standing because there is a team playing that does not leave the field free. Once again, the ONCE campaign focuses on team play, trust and solidarity as the best abilities to overcome barriers. The script of the piece has been worked on so that each phrase fits and responds to the personality of the protagonists.
If you do not display the embedded video correctly, click here . “I am excited to be part of a project with so much meaning again,” says Javier Fesser, who affirms that with this new piece they have Phone Number List managed to go one step further, opening the range of disabilities and differences by putting people at the center. a female captain of a soccer team . "As the creator of the Champions universe, I love being able to talk and show other perspectives, other circumstances and people who never stop teaching me and surprising me," he adds. Chus Rasines, Executive Creative Director of Ogilvy, remembers and explains: «When we were thinking about the creative idea of the campaign for ONCE, we were clear that we wanted to continue with Campeones, because there really is a natural synergy between both brands that allows us to create content that connect with the public and take advertising to the limits of entertainment.
We also knew that we had to evolve that idea and that is why we created Campeones, which in addition to having new protagonists, is a story that empowers women with disabilities and further reinforces ONCE's message "When you play, we all play." Data sheet: Agency: Ogilvy Advertiser: ONCE Title: «Campeonas» Client contact: Antonio Mayor, Javier Nogal, Pablo Sierra, Blanca Gutiérrez and Regina Ruiz Executive Creative Director: Chus Rasines Director of Client Services: Nuria Dolader Creative Director: Ramiro Alda Director of Art: Jorge Calvo Account Supervisor: Rocío Dobarco Account Executive: Antonio Ortega Senior Planner: Ana Fernández Production Manager: Aaron Lago Producer: Sara Suárez Producer: Cines Pendelton Director: Javier Fesser Executive Producer: Luis Manso Post-production Studio: Colorgrading Sound Studio: CinetikAudiovisual Media: TV, Radio, Digital, RRSS, Outdoor and PR. Media agency: Zenith Media Campaign broadcast.
If you do not display the embedded video correctly, click here . “I am excited to be part of a project with so much meaning again,” says Javier Fesser, who affirms that with this new piece they have Phone Number List managed to go one step further, opening the range of disabilities and differences by putting people at the center. a female captain of a soccer team . "As the creator of the Champions universe, I love being able to talk and show other perspectives, other circumstances and people who never stop teaching me and surprising me," he adds. Chus Rasines, Executive Creative Director of Ogilvy, remembers and explains: «When we were thinking about the creative idea of the campaign for ONCE, we were clear that we wanted to continue with Campeones, because there really is a natural synergy between both brands that allows us to create content that connect with the public and take advertising to the limits of entertainment.
We also knew that we had to evolve that idea and that is why we created Campeones, which in addition to having new protagonists, is a story that empowers women with disabilities and further reinforces ONCE's message "When you play, we all play." Data sheet: Agency: Ogilvy Advertiser: ONCE Title: «Campeonas» Client contact: Antonio Mayor, Javier Nogal, Pablo Sierra, Blanca Gutiérrez and Regina Ruiz Executive Creative Director: Chus Rasines Director of Client Services: Nuria Dolader Creative Director: Ramiro Alda Director of Art: Jorge Calvo Account Supervisor: Rocío Dobarco Account Executive: Antonio Ortega Senior Planner: Ana Fernández Production Manager: Aaron Lago Producer: Sara Suárez Producer: Cines Pendelton Director: Javier Fesser Executive Producer: Luis Manso Post-production Studio: Colorgrading Sound Studio: CinetikAudiovisual Media: TV, Radio, Digital, RRSS, Outdoor and PR. Media agency: Zenith Media Campaign broadcast.